Making Your Business Cards Mean Business
Don’t just give your name—make a name. Hand out Business Cards that let the world know you mean business! A good business card design is an essential tool in any businesses arsenal. When you’re at a function networking, meeting new clients, or your work comes up in a conversation, your card is the anchor to make sure the discussion doesn’t come to nothing. This article will show you how composition, typeface, color and images, along with texture and paper stock are best used to Make Your Card Mean Business.
Business Card Check List:
- business name
- telephone number and or cell
- fax number
- email address
- description of business
- website URL
- hours of operation
- QR code
Composition and Format:
- Keep it clean and simple. Avoid visual overload or clutter. Consider using the back of the card.
- Match the “tone” of the card to your market space. Such as if you are a lawyer you would like a more traditional card. If you are a tattoo artist something edgy.
- Strive for contrast and balance. Dark against light, opposite colors and large elements juxtaposed with smaller ones create contrast which attracts attention. Keeping the weight of elements relatively distributed on the card creates balance and pleases the eye.
- Use bleeds to extend colored backgrounds or images to look like they’re “bleeding” off the edge of the card for a professional look.
- Keep your logo and text away from the edges of the card. Be careful with borders or thin lines around the sides, since slight variances in cutting could make the lines look crooked or uneven.
- Stick to the usual 3.5 x 2 inch size to fit in most wallets, card holders and business card scanners. Rounded corners or other cut outs (called die-cuts) can add a distinctive touch.
Color and Images:
- Use color for interest and emphasis. It can be in your logo or other images, in text or in background elements. Stay with a maximum of 3-4 colors. Pull colors from your logo for other background elements and type colors.Match color tones. If you have bright colors in your image or logo, use black or other bright colors that work with it. If your colors are muted, earthy or pastel, stick to that scheme with the other colors.
- Match color tones. If you have bright colors in your image or logo, use black or other bright colors that work with it. If your colors are muted, earthy or pastel, stick to that scheme with the other colors.
- Include a photo if it’s a great picture of you and it’s appropriate. Photos are most useful in service type businesses where an ongoing relationship is a critical factor.
- Use clip art for your logo or other elements. You’re brand is your identity and these days you can easily find affordable images or get help with a custom logo online. Remember you want your business card to stand out in a memorable and positive way.
- Keep your business card design consistent with the general color and design scheme on your website, in your store, and other marketing materials.
- Pay attention to alignment. Left align for easiest reading. Too much centered text can look cluttered and is hard to read.
- Limit your business card to one or two font types.
- Use decorative or unusual fonts for your name and title. Use easy-to-read but not too generic fonts (such as Courier) for contact info.
- Mix it up with different font sizes or text. I recommend 14pt for name 12/10pt for business info.
- Do not Use light colors that are difficult to read or have an excessively dark image in the background that obscures your text.
- Don’t use cheap, thin paper. The recipient will wonder about the quality of your product or service. Compare papers when shopping for business card printing services. You’ll want 12-14 pt thickness for maximum impact and durability.
- Match the coating to your purposes. Go with gloss to make photos look beautiful. Select a dull or matte finish for smooth, non-shiny business card printing that’s easy to write on. Uncoated paper has a more textured feel that can look more formal and match stationery such as letterhead and envelopes. Request samples of papers to see and feel the differences.
- Opt for custom finishing options such as embossing, foil stamping , spot uv or raised lettering that can give your business card that extra oomph. They cost less than you might think and add a touch of class.
- A QR Code (it stands for “Quick Response”) is a mobile phone readable barcode. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
- How do you create one? Go to a QR code generating website (Kaywa.com) and simply encode a URL into the QR Code. Once created point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, (such as i-nigma) it will fire up its browser and go straight to that URL.
- A QR Code can also contain a phone number, an SMS message, V-Card data or just plain text, and the scanning device will respond by opening up the correct application
Without This Ring: Losing the Wedding Band
During all the whirlwind of activity on a wedding day, there’s nothing more essential than making sure someone has the wedding band. And that’s exactly what went missing at a wedding on Pompano Beach. Here is the recap of that special day.
It was a big day for Rachael and Scott, who were set to be married right between the Hillsboro Lighthouse and the Municipal Pier. It was an intimate ceremony with only the happy couple and performed by Wedding bells and Seashells. The time came when the officiant said the lines “Do you have a token to represent this union”? At that moment, when the rings tied to a satin ribbon were pulled from the safety of the his pocket, there was a sudden pause and the rings tumbled into the sand!
Franticly we all searched the sand looking for the shiny gold band to appear. Some on- lookers realized what happened and pointed out two beach combers up the shore line with their metal detecter. Immediately I ran over to them and asked for their assistance. Billy and his wife Stevey obliged without hesitation and began to scour the beach with their metal detector. What seemed to be the longest 15 minutes in history was finally broken by the discovery of the wedding band buried in the sand. We all cheered to our delight and the wedding ceremony commenced.
As the sun slowly melted into the horizon the couple said thier I do’s and kissed. It is a day that none of us will ever forget. This wedding and couple will go down as one of my favorite and most memorable wedding shoots. I wish Rachael and Scott many years of love, light and laughter.
Here are some of my favorites shots of the day.
Wedding Vows Renewal on Fort Lauderdale Beach
What a beautiful day for a wedding vows renewal on Fort Lauderdale Beach. The ceremony took place at The Pelican Grand Beach Resort located in Fort Lauderdale during the golden hour. The Pelican Grand has luxury accommodations and breathtaking views. This premiere Fort Lauderdale beach resort is set right on the ocean with private beach. It is a perfect back drop for this romantic moment. The weather was a perfect 80 degrees with balmy breezes. The cool blue waters were a beatufiul back drop.
This ceremony in which a married couple renew or reaffirm their wedding vows has been a tradition practiced in Europe for decades and became and became a popular American tradition in the 1950′s. This was the couples 2nd vow renewal. They have renewed their vows every 5 years since their wedding. There son joined them all decked out in a velvet vest and a bow tie. He got into the act holding moms bouquet.
The ceremony was simple and sweet. The couple gazed into each other eyes with love and affection. The ceremony was coordinated and performed by Wedding Bells and Seashells. They handle all of the details from location, setting up, bouquets and wedding license.
With a final kiss to seal the deal this couple finalized the ceremony. It was such a pleasure capturing this happy moment.
Whether you’ve just returned from eloping in Europe or you’re about to celebrate your 50th blissful year of marriage, renewing your vows might be on your mind. Having photos to keep for a life time is my job. Making moments into memories.
Neon Trees Tour
Neon Trees tour 2014, brought the house down at Revolution in Fort Lauderdale on May 29th. Lead singer Tyler Glenn gave an epic performance. The band enticed the audience with fantastic visuals, wardrobe changes, crowd surfing and electrifying music. This American rock band is a pop infused group with Electro-fueled and New Wave inspired sound. Topping the Billboard with singles like “Animal” and “Everybody Talks” their newly released 3rd album Pop Psychology has singles topping the charts and is sure to a be a hit. Tyler Glenn was backed by equally talented band members Elaine Bradley Drums, Branden Campbell Bass guitar, Chris Allen Lead guitar, Mike Liechty Bass guitar, Nathan Evans Keyboard and Jason Gibbons drums. Who gave a flawless performance.
Tyler Glenn taking the stage at Revolution.
Neon Trees tour: Smallpools
Neon Trees tour is supported by two opening acts. Smallpools an American-based four-piece indie band. The band consists of Sean Scanlon, Mike Kamerman, Joseph Intile and Beau Kuther. I met The lead singer Sean Scanlon and guitarist Mike Kamerman after the show. Super cool guys! You can check out more photos and a great interview of the band on The Black Key Group blog and in Disfunkshion Magazine.
Smallpools Sean Scanlon on piano.
Smallpools bass guitar player Joseph Intile
Neon Trees tour: Nightmare the cat
Nightmare the Cat started Neon Trees tour set off. A five-piece British-American indie rock band consisting of Django Stewart, Samuel Stewart, Claire Acey, Scott Henson and Spike Phillips. Lead singer Django jumped into the crowd to sing intimately with the fans.
Nightmare the Cat singing to the audience.
Check out Neon Trees tour dates to see when they are coming to your town. Thier latest album Pop Psychology just makes you want to dance. My favorite single is “Sleeping with a friend”. This band is spectacular and I can only image great things in their future. Keep on rocking because its all about the music.
South Florida offers some of the most picture perfect places to have your wedding. With blue skies, white sandy beaches and turquoise waters. This romantic back drop will set the stage for that special day. Its no wonder couples flock to this picturesque setting to pledge their love. I am a beach wedding photographer, making moments into memories, now serving Miami, Hallandale, Hollywood, Dania, Fort Lauderdale and Lauderdale by the sea.
I’m standing behind enemy lines with my weapon in hand. A low roar rumbles thru the darkness. The mob begins to chant, with fist in the air, calling out to their leader. The Curtains draw back and the first chord echoes across the stage into the audience. A wave of energy bounces over the sea of people. In sync with the pulsing lights. I take my stance, raise my camera and fire off like a machine gun with my prey in sight. Each shot capturing the beat in time.
Shooting concerts is just like going into battle. In preparing for battle I have always found that plans are useless, but planning is indispensable. I have had to dodge crowd surfers and the bouncers catching them. Been hit in the head with other photographer’s camera lens. Pushed my way thru endless crowds. Stayed perched in one spot to get the perfect shot. Climbed over railings just to get out of the pit. All of this just to obtain the money shot.
Timing is key in shooting a concert. Most artist only allow the first 3 songs to be photographed. No flash allowed. So be prepared for low lighting. The hardest part is competing with other photographers for a place to stand. Know your venue. Most of the time you will not have the opportunity to move very far.
Concert photography has become one of my greatest accomplishments. One the most important aspects is giving the viewer the opportunity to see the artist like they were standing in the crowd. I want my photos to portray the style of artist, the vibrancy of the lights and the energy of the music.
How did I get this job? One day I was browsing on myspace. Years back when myspace was still cool. I saw a post on the bulletin boards, ” In search of photographers”. So I jumped at the opportunity. I was a regular concert go-er of the venue. I had gotten my first SLR camera, A Canon Rebel XTI and wanted to use it every chance I got. It seemed like a no brainer just get in and start shooting. My first show was a band called Fuel. I was such a huge fan in my early 20′s. I remember going to see them at Revolution in Fort Lauderdale back when it was known as the Chili Pepper. Now of course the lead singer Brett Scallion, and love of my life, had left the band and was replaced with Toyrn Green. Never the less my first experience in concert photography felt natural and effortless. Like taking photos of old friends. I met the band after wards. Charming fellows. The photo below is me with Toyrn Green and Carl Bell of Fuel. Read more…